Display device



y 0, 1950 A. P. SELOVER 2,509,535

DISPLAY DEVICE Filed April 26, 1948 INVENTOR.

; ALADDIN .PSELOVEQ Patented May 30, 1950 UNITED STATES PATENT OFFICE DISPLAY DEVICE Aladdin P. Selover, Pocatello, Idaho Application April 26, 1948, Serial No. 23,265

1 Claim. 1

This invention relates to a display structure and, more particularly, but not necessarily, to a portable, motivated, display structure.

Various and sundry types of advertising devices have heretofore been proposed for use in store windows and the like, so constructed that one or more parts thereof are normally in motion. It has long been recognized that the movement of an article on display more quickly attracts the eye of a passerby than a stationary article on display. It follows, therefore, that when a person is once attracted to the attention of an article on display by the movement thereof, such person or persons usually linger sufficiently to observe the cause of such motion. The time utilized by the passerby in observing the nature of the movement is ample to convey to the passerby the nature of the article being advertised. One of the objections to general and wide usage of prior motivated advertising or display devices is their prohibitive cost. Also, such devices are stationary and cannot be readily moved from one window to another or from place to place without involving considerable time and expense. It is, therefore, a primary object of this invention to provide a portable, motivated, display device that will be economical to produce and warrant its very broad usage.

Another object is to provide a portable motivated, display device particularly adapted for use in displaying jewelry containing brilliant gems, such as diamonds, whereby different views of such gems and the brilliancy flowing from such views may be progressively observed by an observer.

Another object is to provide a display device of the character described which may be standard in size, and may be moved easily and readily from place to place, as desired.

A further object is to provide a display device having the above characteristics that may be assembled into a compact, composite structure that will eliminate the assembly of parts at the ultimate destination where the display is to be provided.

It is a further object to provide a self -contained and assembled, motivated, advertising, display unit which may be readily placed on and removed from a supporting surface of any display window or other location.

Still another object is to provide a unitary, self-contained and assembled, motivated, advertising unit of simple design, economical to manufacture, requiring a minimum amount of maintenance and allowing ready accessibility to the operating parts.

The above and other objects will be made apparent throughout the further description of the invention when taken in connection with the accompanying drawings, wherein like reference characters refer to like parts. It is to be understood that the drawings are not a definition of the invention but merely illustrate a preferred form by means of which the invention may be effectuated.

In the drawings:

Fig. 1 is a three-quarter perspective view of a display device embodying the invention.

Fig. 2 is a top plan view of the device illustrated in Fig. 1 having a portion of the top broken away in order to illustrate the construction details of the invention.

Fig. 3 is a sectional view taken along the line III-III of Fig. 2.

Fig. 4 is a perspective view of a detail embodying the invention.

The exemplary form shown in the drawings, comprises a box-life enclosure which may be of any suitable shape and, as here shown, rectangular in shape. The enclosure consists of a bottom Iii, front and rear side walls I I and I2, respectively, end walls I3 and I l, and a removable cover or top I5. The front and rear side walls I I and I2 and end walls I3 and I4 are recessed adjacent their upper, inner edges, as shown at I6, for receiving flanges II projecting downwardly from the side and end edges of the top I5, as clearly depicted by the drawings. The flanges I'I fit into the recesses IE to form a finished structure and to provide means for releasably maintaining the cover l5 in assembled position.

Within the enclosure is provided a horizontally disposed shaft 28 turnably supported in spaced. vertical flanges I8 and I9 projecting upwardly from the ends of a base member 2|, the latter being supported and fixed to the bottom III of the enclosure by any suitable means, such as screws 22. Suitable bearings 23 may be disposed in aligned openings within the flanges I8 and I9 for turnably supporting the shaft 20. The forward end of the shaft 20 may be provided with an enlarged portion 24, forming a shoulder 25 for engagement with the opposing surface of the flange I8 adjacent the bearing 23 for limiting the rearward end movement of the shaft 20, while the rear or free end of the shaft 20 may be provided with a washer 26 or other suitable means for limiting the forward endwise movement of the shaft 20. Fixed to and carried by the end of the enlarged portion 24 of the shaft 20 is provided a bracket, represented in its entirety by 21 (see Fig. 4) The bracket 2'! may consist of cross members providing four clamping arms 28, the free ends of which terminate in outwardly extending flanges 29 for engagement with the inner end of a manikin or other supporting element, indicated in its entirety by 3 l. The element 3| is arranged to extend through a recess 32 provided in the central upper portion of the front wall I l. The recess 32 is of sunicient dimensions to permit free oscillation or rotation of the element 3!.

In the present embodiment, the manikin 31 consists of an artificial hand having a wrist portion 30 and a hand portion, including the five fingers, as clearly depicted by the drawings. The hand portion and adjacent portion of the wrist 30 extend outwardly from the front wall ll, and the forefinger 33 and thumb 34 of the hand are positioned so that the tips of the fingers 33 and thumb are spaced apart and in gripping relation with a releasable clip member 35, which may be any suitable spring-actuated holding clip, the clip 35'bei'ng fixed to the opposing portions of the tips of the fingers 33 and M. An article, which maybe a ring 35, having set therein a diamond 31, is releasably carried by the clip 35. For the purpose of ornamentation and appearance, the wrist 32 may be provided with a cuii, indicated at 38; for obscuring the opening 32 in the front wall I l and giving the hand 3! a normal dressed appearance. It can now be understood that the hand 3i is supported by and turnable with the shaft 26. Power means is provided for oscillat ing the shaft 2! which means may consist of any suitable, low-speed unit and, as here illustrated, a low speed electric motor 41 mounted on the bottom iii of the housing. A suitable transformer, not shown, may be provided for reducing the current to a minimum fordriving the niotor li, the amount of current required being negligible.

Trie motor 6! is provided with a shaft42 having niounted'on the fre'e end thereof of a circular e3;the lattenhaving a stub shaft '54 posiad' 'acent periphery thereof and having lying in a plane perpendicular to the disc {$3.- Foioscillating the bracket hand-3i carried thereby, there is prohaving one of its ends -nected toas't'ub shaft ll projecting inwardly iromoheof thearms 2B of the bracket?! and positioned-ad acentthe outer end thereof so thatupo nrotatioii'of the disc #23 by the'motor ll the bracket 21 will be'oscil-late'd through an anglecorresponding to the radius of the stub shaft 44 with the 'inotor' shaft 42.

As here illustrated, thehand 3! will be oscil lated through an angle of substantially 45 cleg rees,i'although' the'disc as may beef such diniensi'onsas-to'" carry the stub shaft for satisfactorily oscillating the hand 3 i through angles "from 1 to 170 de rees;

Conductors is are provided for connecting the motor st to any availabie'source of power, the conductors ifi b'eing connected with a' conventional plug, not shown, for engagement with a receptacle connected to a conventional electrical supply circuit.

The enclosure may be of any selected shape or design and the top thereof may also be utilized for displaying stationary articles as indicated in the dotted lines in Fig. 1.

Accordingly, there is provided a portable, mo-

l tivated, display device wherein the brilliancy of jewelry, such as rings or other articles, may be attr'actaloly' displayed so as to present different views of the article being displayed. In the case of displaying brilliant jewels, such as diamonds in the show window, the movement ofrsuch jewels to present different angles thereof to the usual display lights in the show windows greatly augments/the brilliancy of the gems fr In different angles and the scintillation of the gems quickly attracts the attention of a passerby.

The present device is portable and can be easily and moved as a unit from one place to another. The device may be assembled and shipped as a compact unit. Moreover, the device is slmplein design, (3011 ed of few parts,economioal to manuf ture, inexpensive to operate and requires min in amount of lntenance'. Easy access is provided to the operating parts for inspection and'rep'air.

While i have iliustratedand described the pre ferred formf'of the present invention, it will now be apparentto those skilled in the art that certain changes, additions, modifications, substitutions and om' sions'rnay be" made in the form shown without departingirorn the spirit and scope of the invention as defined by the appendedciaim. The ring, bracelet, or other article of jewelry may be mounted upon or carried by the hand in various ways.

I claim: V

A display device comprising: a housing pro:- vided with a ported front wall; a shaft rotatably journaled within and contained within the hous: ing said shaft being in substantial alignment with the port in the wall of the housing; a r eleasable connecting means mounted on one end of the shaft adjacent the ported wall an element in the form of a hand carried by the connecting means and extending through the ported wall of the housing; said element being arranged to releasabl'yhold an article to be ex'hibit'edj a motor within the housing and'means operably connectmgthesiettr arid shaft/for repetitively, partially rota'ting'the" shaft and element attached thereto,

whereby an article held by the element is podtioned at progressively differ'ent'ahgle's for ob servation by an observer.

ALADDIN P. SELOVER.

antennae/Es siren The renew ng references of record in the file of this patent:

UniTn'D'sTATEs PATENTS M Number Name Date 1,770,692 Good et a1 July 15, 1930 1,903103' Fisher Mar; 28, 1933 1,964,477 OBrien June 26,- 1934 

